Groundbreaking Research to Drive Growth for Your Team
We help your team sell more by increasing your customers’ decision confidence.
Selling More by Creating Customer Confidence
Today’s customers are overwhelmed.
Too many options. Too many people. Too much information.
The result? Deals lost to no decision.
Struggling customers don’t lack trust in suppliers. They lack confidence in themselves and their decisions.
To build customers’ self-confidence the best sellers adopt a “framemaking” approach to selling, providing customers clear, actionable frameworks for learning, deciding, and realizing value.
Keynotes and Workshops
We speak to audiences ranging from frontline sellers to senior executives all over the world.
Whether a large-stage keynote or an intimate executive retreat, we provide insights backed by data, delivered with humor.
All designed to reframe thinking while driving decisive action.
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“The Challenger Sale was the book of that time... The Framemaking Sale is now the book of our time and the roadmap for world class commercial teams.”
— Maria Boulden, Executive Advisor, CRO Whisperer, ex-DuPont, ex-Gartner
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"This might be a more important book than The Challenger Sale. I’m serious. Expect ‘Framemaking’ to become common language amongst B2B sellers and marketers for years to come."
— Matt Heinz, founder & president, Heinz Marketing
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“Rather than mourning the death of human-to-human selling, read this book to celebrate the rise of the modern seller.”
— Hang Black – Revenue enablement executive, WSJ bestselling author
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“The Framemaking Sale will leave you wide-eyed, questioning everything you thought you knew... A must-read for anyone looking to truly understand the evolving landscape of B2B sales.”
— Jeff Lowe – Chief Commercial Officer, SMART Technologies
